Viola Organics has been Organic Certified with BioGro NZ Ltd since 2003. We are very proud of this achievement and will continue to be organic certified in the future. What you may not know is that to be Certified Organic requires more than just ticking some boxes and buying Organic Certified ingredients. It also requires our suppliers to provide Non-GMO statements for all ingredients and additives.

Non GMO image

In our view this requirement is a ‘no brainer’, it can be a challenge to find non GMO ingredients but not impossible. Research surrounding the long-term effects of GMO both in our food chain and body care are not conclusively reporting that these are safe, therefore we are not interested in being part of any ‘experiment’ that big corporations rule over. It simply is a matter of avoiding GMO at all costs and limit the risks to our health, that of our families and the environmental impact.

Celebrating 30th Anniversary

Viola Organics has been around since 1986, slightly before Living Nature. Why has this way of doing business proven so successful and a constant source of pride and joy for the owner?

Rockstock labels – environmental choice

Rocktak enviromark
Want to know more then visit www.stonepaper.co.nz

Plants and animals need calcium carbonate to form their skeletons and shells, and even modern mankind could hardly imagine life without calcium carbonate. Almost every product of our day-to-day life contains calcium carbonate or comes into contact with it while being produced.

Calcium carbonate is an exceptional compound. The chemical formula CaCO3 stands for a raw material that exists everywhere in nature, dissolved in rivers and oceans, melted as “cold” carbonatite-lava and solidified as a mineral, dripstone or as parent material for whole mountain ranges.

Most of all, it is so rewarding that Rich Mineral Paper does not require the harvesting of trees to produce the many varied products!

As a result the mills have been able to achieve something that no pulp based paper mills have been able to achieve. Rich Mineral Stone Paper mills create no air pollution, no toxic run off and no water pollution. No acid, base or bleach. No Halogens or phalates.

Due to this unique make up, Rich Mineral Paper (Rockstock) is made with minimal consequences to the environment. Not only is Rich Mineral Paper (Rockstock) a “Tree-Free” product, but also does not require water or use of fossil fuel as part of production. This break through product does not require bleach, or use strong acid to lighten or break down the components used to produce the Paper.

Rich Mineral Paper (Rockstock) is neither pulp nor synthetic made paper. Rich Mineral Paper is a combination largely (80.9%) of mineral powder (Calcium Carbonate) with a small amount (18%approx) of a non-toxic, recyclable, compostable, photodegradable resin (PE) to create an extremely environmentally friendly paper. Boards and other rockstock Products may have different proportions of Stone powder and resin to achieve different performance.

It is also water, mist, grease, anti-moth and insect proof*, freezer grade, and can be heat sealed(certain products apply). Proving to be the perfect material for Viola Organics Ltd new range of labels.

Due to its absorbency attributes, it has superior handling and printing qualities.

Sometimes confused with synthetic paper, Rockstock is neither synthetic nor pulp or fibre based and is termed “Rich Mineral Paper”. Rockstock has qualities of both  pulp and synthetic papers, but more importantly it is much more environmentaly friendly than either of the two. The printing qualities and exclusive feel make Rockstock a paper product not seen the likes of previously.

  • It is manufactured from ground down waste stone and offcuts used in the building industry.  It contains no wood fibre.
  • Rockstock has a low carbon emission
  • It uses significantly less energy to produce than wood fibre paper.
  • It generates no effluent in its manufacture.(airborne or solid)
  • It requires no water, acid, base or bleach during production.
  • Any trimmings or waste paper from production is recycled to make new paper.
  • It is both  recyclable and photo-degradable
  • Compostable (Commercial).
  • 2 product ranges 1. S-Class (Sustainable Range) 2. R-Class (recycled Range

It can be used in most situations where conventional and synthetic paper is used and offers exceptional printing, water proofing and tear resistant qualities. Rockstock claims to be the world’s most environmentally friendly paper.

Rockstock is the registered trade-name of a ground-breaking high quality, coated paper with outstanding environmental values that prints extremely well using standard inks.(No special inks are required.)


A tree free mineral paper manufactured from milled quarry waste using no water and minimal energy–Non-toxic and low GHG emissions.
Rocktak logo

Rockstock is a revolutionary breakthrough in papermaking technology.

Rockstock labels – environmental choice

Rockstock is a revolutionary breakthrough in papermaking technology. A tree free mineral paper manufactured from milled quarry waste using no …

Rocktak enviromark
Want to know more then visit www.stonepaper.co.nz

In her mother’s footsteps

Janine Matchitt

Janine Matchitt is clearly a minimalist. When you walk into her office-cum manufacturing laboratory, you know the bells and whistles are not what are important here. If anything, it is the exact opposite.

The room is sterile and clean, and tucked away in one corner is a desktop computer and a simplistic system where orders are taken by phone, email or online, and added to a bulldog clip pile of the day’s deliveries to pack.

Nothing here is over the top or added for embellishment. Janine speaks of her business Viola Organics the same way.

Viola Organics is one of New Zealand’s few BioGro Certified organic skin care ranges. Recently, the company celebrated its first international franchise agreement, which sees the expansion of the Viola brand into Canada. But the decision to create a franchise agreement offshore did not come easy, Janine says.

“When most businesses are working hard to grow their stockists, grow their ranges, add more to everything they do, I am very careful to ensure that expansion does not water down the work that we are doing here. I don’t want to grow rapidly and expand to a huge number of markets. For me, the franchise was about finding someone as passionate about the Viola formulations as we are, and not about mass-producing something of a sub-standard quality,” she says.

And Janine should know – the company was formed in 1986 by her mother Pamela after a cancer diagnosis resulted in an organic, clean lifestyle becoming more than just a way of life, but a way to ensure she was doing everything she could to heal her body.

Thankfully the cancer went away, but the business idea was well and truly formed.

Janine still has the original catalogue her mother would produce each season for her loyal customers – hand-typed and stapled with a faded blue cover. At that stage the catalogue included organic herbs and spices too, as in the late 80s sourcing organic products in Whangarei and throughout the North Island was a little hard to come by.

“I look at this catalogue that mum has created and the hours it must have taken her. Each product she created would be made only in small batches to retain purity and quality. Then she would fill jars with it, and for a finishing touch, glue a dried viola flower to the top of the lid. It really was quite sweet,” Janine recalls.

There were no online sales back then, so market [stalls] were the way to go. Popularity for the organic, natural products rose and soon the catalogue was being posted around the country for eager new customers. Fast forward to 2003, and Janine was looking for a new challenge after selling another small business she had built up to glory and sold at its prime.

“I was looking for a new challenge and mum was looking to retire, so it became a natural step that I would take over Viola,” she says. “I didn’t just get given it, though – there were many, many hours of training from mum. I had to make sure I could perfect the proven product formulations, and had to learn every step for every formulation before I was allowed the reins.”

Janine took over as managing director of the company and had a few ideas of what was needed to happen to bring it into the new age. Firstly, all records had been kept by hand, with not a computer in sight. “I had to load every file, every customer name, every database, and bring the business online. A website was created so we would make it easier for our customers who want to shop from the Internet, and I researched becoming Bio-Gro certified.”

Viola Organics

The BioGro certification process is stringent, with continuous audit processes part of the ongoing work with the organisation to ensure the company is worthy of using the title. Expansion has always been part of Janine’s plan since taking over the reins – however, not in the traditional format that many people might assume. Firstly, she swears her products will never be mass produced or sold through big name stockists, and she doesn’t like the idea of a factory or machines creating the products Viola has become known for.

“It sounds old-fashioned or antiquated but I will not apologise for that. Having someone make the formulations to license doesn’t sit well with me. I can’t check everything before it goes out.

“It is about maintaining my ethical stance, and that comes from how Viola was created and founded in the first place. It was through a need for something that was natural, pure, healthy for the inside rather than just being a large company trying to sell as much as possible.” The new Canada operation shares the same thoughts.

 “While I would not rule out more franchise agreements, it would have to be with the right person, in the right country.”



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